Buying – The Business Analysis Way

In this article, I would like to introduce you to one such area where business analysis (BA) is tremendously helpful and have potential to save millions of dollars i.e. buying decisions in corporates. Let us first look into a typical purchasing process that happens in a company and then review ...
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Business Analysis for Marketing Manager

Being in the marketing domain over the years, have noticed that it’s pretty important to wear Marketing glasses to analyse business trends and brand of your organization. Often marketing and related analysis is confused with Sales within the organisation, particularly the small Business. It should not be so on both ...
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